Privacy Policy

tidycounterlab (“we”, “us”, or “our”) is committed to protecting and respecting your personal data and privacy. This Privacy Policy sets out the basis on which personal data collected from you, or provided by you, will be processed by us in accordance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and the Data Protection Act 2018.

1. Data Controller

For the purposes of applicable data protection legislation, the data controller is:

Legal Entity Name: Tidy Counter Homeware Ltd.
Brand Name: tidycounterlab
Website: www.tidycounterlab.com
Registered Address: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Contact Email: console@tidycounterlab.com
Telephone: +44 1484 964527

2. Information We Collect

We collect and process personal information strictly necessary for order processing, customer support, and general site operation. This includes:

Identity & Contact Data: Name, billing address, shipping address within Europe, email address, and telephone number.
Transaction Data: Details regarding products purchased (such as pan lid racks, chopping board holders, cutlery drainers, and kitchen shelving units), order reference numbers, and transaction records.
Technical & Usage Data: IP address, browser type, operating system, and browsing activity collected via standard cookies to facilitate basic site performance and functionality.

3. Legal Basis for Processing

We process your personal data under the following legal bases:

Performance of a Contract: Processing required to fulfill orders placed on our site, manage customer queries, and deliver products to European destinations.
Legal Obligation: Processing required to comply with statutory accounting, tax, and legal record-keeping requirements in the United Kingdom and Europe.
Legitimate Interests: Processing required to operate our online store effectively, improve service quality, and protect against fraudulent activity.

4. Payment Processing

Payment transaction details are processed by our third-party payment service provider, Stripe.

When you make a purchase on www.tidycounterlab.com, your financial details (such as payment card numbers and authentication details) are collected, processed, and stored directly by Stripe in accordance with their strict privacy standards and industry-mandated security measures. We do not store or process complete payment card credentials on our internal servers.

5. Data Sharing and Transfer

We do not sell, rent, or trade your personal information. Personal data is shared solely with trusted service providers essential to fulfilling your orders and operating our online business:

Payment Processors: Stripe, for secure transaction execution.
Logistics & Delivery Carriers: Third-party courier and postal services operating within Europe to fulfill shipment and order delivery.
IT Infrastructure Support: Standard web hosting and backend management systems essential for keeping our online operations active and secure.

All third-party processors act on our explicit instructions and are bound by contractual data protection agreements ensuring compliance with UK and EU data protection standards.

6. Data Retention Period

We retain personal data only for as long as necessary to fulfill the operational purposes for which it was collected, or as required by applicable laws and regulations:

Order & Transaction Records: Retained for up to 7 years following order completion to satisfy statutory UK and European tax, accounting, and financial audit obligations.
Customer Support Inquiries: Retained for up to 2 years from the date of resolution to maintain accurate operational records and address follow-up communications.
Technical Log Data: Retained for up to 12 months for administrative, operational integrity, and standard site security auditing.

Once the relevant retention period expires, your data is securely deleted or anonymised.

7. Your Data Protection Rights

Under UK and EU data protection legislation, you hold specific rights regarding your personal data:

Right of Access: The right to request copies of the personal data we hold about you.
Right to Rectification: The right to request correction of inaccurate or incomplete personal information.
Right to Erasure: The right to request the deletion of your personal data under certain conditions.
Right to Restriction of Processing: The right to request that we restrict processing under specified circumstances.
Right to Data Portability: The right to request the transfer of collected personal data to another organisation or directly to you.
Right to Object: The right to object to the processing of your personal data where processing is based on legitimate interests.

To exercise any of these rights, please contact us at console@tidycounterlab.com. You also have the right to lodge a complaint with the relevant regulatory authority (the Information Commissioner’s Office in the UK or your local Supervisory Authority in the EU).

8. Cookies

Our website uses essential operational cookies to enable shopping basket functionality, streamline checkout, and remember user preferences. You may adjust your browser settings to decline non-essential cookies at any time.

9. Changes to This Policy

We reserve the right to update this Privacy Policy periodically to reflect legal, regulatory, or operational adjustments. Any updates will be published directly on this page with an updated “Last Updated” date.

10. Contact Information

For questions or concerns regarding this Privacy Policy or our data practices, please contact:

Data Controller: Tidy Counter Homeware Ltd.
Brand Name: tidycounterlab
Registered Address: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Email: console@tidycounterlab.com
Telephone: +44 1484 964527